Nurture Marketing
Did you know 90% of business professionals are missing the biggest
opportunities available to them? It costs less to target and up-sell
existing customers than going after new ones—and the sales cycles
are much shorter. The easiest and least expensive customers
are referrals and repeat business. It’s the friends,
family and associates of their current customers that enable them
to have business come back to them PRESOLD! These are the easiest
and least expensive customers to attract, but most people don't stop
to think about this. So they spend most of their time and resources
cold-calling to attract new customers.
If you have
employees or you manage others, one of the most effective
ways to encourage excellence and hold on to your best employees is
to share appreciation when someone does a good job. (Studies show
that not feeling appreciated is one of the top reasons given by valued
employees who quit their jobs.)
People do business with people they know, like and trust.
They also do and refer business to people who are in their thoughts.
What if you sent one card every other month to your top 60 customers
(a birthday card, thank you cards, a thinking of you card, holiday
cards, etc)? How many more customers might that generate for you
per year? Do the math! This is basic nurture marketing and
sales activities that help to up-sell and cross-sell your services.
SendOutCards is the perfect mechanism for businesses to:
- Build relationships, customer loyalty and retention.
- Create top-of-mind awareness.
- Differentiate businesses from their competitors.
- Make customers or employees feel appreciated and acknowledged.
- Increase warm market referrals.
SendOutCards offers a simple and professional way for businesses
to follow up with their customers, vendors and associates. A customer
who feels appreciated will continue to do business with you. They
will also refer others to you.
Find out other ways you you can use
SendOutCards.
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